Women's Habitat is a Toronto based NPO that offers shelter, support and assistance to abused women or at-risk girls. They have been operating for over thirty years and during that time, they have grown as an organization, expanding their shelter facilities and their outreach capabilities. We were approached by Women's Habitat about giving their brand a facelift. Over the three decades of operation, they felt that the existing identity was dated, ineffectively communicating the core values and message central to the organization. Our team approached the re-design focused around Women's Habitat's mission statement, developing an identity that extolled all of the organization's virtues without being cliche. Satisfied with the execution, the new identity was applied to all of the Women's Habitat's print collateral.
