Moog Music was founded by Bob Moog who invented the synthesizer. His knowledge and accomplishments with electronic instruments has arguably shaped modern music as we know it. The legacy which he left behind has defined Moog Music as one of the most desired brands amongst musicians and DJ's alike. As such, we were tasked with giving a heralded and idolized brand a facelift that was more contemporary and befitting of Moog's pedigree. New color pallets and typefaces were introduced, products were re-shot, branding guidelines were established and a series of print and digital ads were created to showcase Moog's slick, refined new look. The ads ran in various music and trade magazines, while digital components were spread across a variety of music and lifestyle sites. The end result is a look and identity that communicates the same high quality and desirability that all of Moog's products espouse.
