After the success of Push.ca's First Photo event for skateboarding last year, we were approached again to produce creative for the snowboard incarnation of this much-hyped photographer search. It was established early on that because of the success of the initial First Photo creative, the follow up would retain some of the "crest" similarities. We flipped the script, and created an HO scale snow mountain diorama (later dubbed Fantasy Mountain) replete with coniferous trees, drunken punk rockers, crazy boarders and human-hungry bears. Ski runs and lift lines mimicked crest and emblem lines and a banner-flying airplane subbed in for our crest ribbon. After all was said and done, the diorama was then photographed and utilized in various digital ad formats.
